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Cloud cost-saving strategies for SMBs

The cloud is becoming an increasingly popular option for small- and medium-sized businesses (SMBs) like yours. However, many business owners are not aware of the costs associated with using cloud technologies. These costs can add up over time if you’re not careful. Follow these tips to save money while still taking advantage of all the […]

The benefits of email automation

Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation. What is email automation? Email […]

Optimizing website images for better SEO

Optimizing images before uploading them to your website can have a significant effect on your site’s loading speed and ranking. Unfortunately, many businesses upload unoptimized images to their sites, resulting in a poor user experience. This article will show you the proper way to optimize your website images. What is image optimization? Image optimization is […]

Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post, […]

Why two-factor and two-step authentication matter

Two-factor authentication and two-step authentication are both vital for data security. But what’s the difference between them? Is one authentication process better than the other for your business? In this blog post, we will break down the differences between two-factor authentication and two-step authentication to help you decide which is more suitable for your needs. […]

What’s new with MS Excel 2021 for Windows?

Microsoft Excel is a powerhouse in data management and analysis. With each new release, it becomes even more powerful. The latest version, Excel 2021 for Windows, includes many new features and functions that will make your life easier. Here’s how to make the most of them. Features exclusive to Excel 2021 for Microsoft 365 The […]